Why Your Website Should Be Optimised For Mobile

The year 2022 is fast approaching. So, let’s face it, your website should absolutely be optimised for mobile devices by this point. 

In order to maximise the performance of your business, providing an optimised mobile experience that is engaging to customers is now crucial. 

Without a doubt, it costs valuable time and money to ensure your overall performance is optimised. However, in almost every case the investment is guaranteed to pay off because  mobile website traffic makes up more than half of all website visits across the world. It’s proven that people are seeking information at the tip of their fingers most of the time. 

As 2022 gets closer and closer, it might be worth re-checking and preparing your website for mobile optimisation. Customers are more likely to go with a provider who has a responsive and engaging website design that answers their questions easily and quickly and you want that provider to be YOU.

Here are the reasons why you should make sure your website is optimised for 2022.

Google rewards mobile-friendly websites

Google has said: “We will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact on our search results. Consequently, users will find it easier to get relevant, high-quality search results that are optimised for their devices.” 

The whole point of having a website for your business is so that your target customers can find you. Therefore, if mobile optimisation helps you rank higher on Google, why wouldn’t you do it?

Statistics prove how important it is

• There are 4.32 billion mobile internet users worldwide
• Mobile traffic accounts for 54.8% of global web traffic
• 40% of consumers are going to turn to a competitor’s website after a bad mobile experience 
• 69.4% of internet users use shopping apps on their portable devices
• 76% of consumers say they shop on portable devices because it saves them time

So, how do you optimise a website for mobile?

Firstly, it’s critical to choose a website design that is responsive and allows for content to adjust to various screen and window sizes, including desktop, mobile and tablet. 

You could also consider using accelerated mobile pages (AMP) to increase the speed of the pages on your website. After all, pages that load quickly rank higher on Google, reduce bounce rates, and result in satisfied visitors.

Make sure that any pop-ups present on your website are removed because Google penalises websites for intrusive alert windows on portable devices. 

Screens are obviously smaller on mobiles, therefore pop-ups can often fill the entire screen which distracts users from their internet surfing experience. Consider other forms of digital advertising as a user-friendly alternative. 

Ensure images are compressed to save space and reduce page loading times. We recommend PNG files because they can be compressed up to 95% without losing image quality. By optimising images and videos before uploading them to your website will save a lot of time and effort at a later date.

Finally, take some time to look at your mobile website. It’s impossible to see your website through the eyes of a target customer but you can still sit back and think about what might be missing or what you can change. 

If you’re looking for a new mobile-friendly web design or want to improve upon the one you currently have, get in touch with the HushBots. We create beautiful yet functional websites that entice visitors. Get in touch with us.