We know it’s sometimes less than ideal to be thinking about a new website for your business, especially when you are at capacity in other areas of your business. However, putting it to the back of your mind and ignoring a website that is underperforming could have detrimental effects on your business in the long run.
Here’s how to know when you might be needing a refresh.
Not ranking on Google
When someone searches the keywords related to your business, services, products, or niche, you want your website to ideally appear on the first page of Google’s search results.
For this to happen, you need to have an optimised website, so that Google can recognise it as high-quality and worth a top-ranking spot.
Starting from scratch with a new website allows you to start your SEO strategy from the beginning and get rid of anything that could be pushing you down in the rankings.
It could be that you need fresh keywords and your website is filled with old ones, or your inbound links are weak. Either way, you’ll need to get to the bottom of the reasons why you aren’t ranking adequately.
If you have a new website developed, you won’t lose some of the prior ranking growth, but you’ll have a new base to achieve new unforeseen growth.
Poor lead conversion rates
It’s quite straightforward, if you aren’t receiving enough leads it’s likely time for an upgrade.
There’s a lot that can contribute to poor lead conversion rates, including poor navigation, content that isn’t regularly updated, or your website simply doesn’t reflect your brand and what you’re trying to achieve.
Not compatible with mobile devices
Did you know that mobile website traffic makes up more than half of all website visits across the world? That’s why it’s so important that your website is compatible with mobile devices, otherwise, you could be missing out on a lot of potential visitors.
If you are starting fresh with your website, sometimes it’s even better to consider a mobile-first design, since mobile engagement is only likely to increase further in the future.
Your content isn’t sending the right message
Here at Hush, we believe that content is king.
It is actually one of the most important elements of a successful website. However, making sure that the content suits and reflects your service or products can sometimes be difficult. Words go a long way when it comes to trying to convert your visitors, so ideally you need to nail it.
Together, a captivating design and great content are the recipe for success.
If you’re looking for a new web design or want to improve upon the one you currently have, get in touch with the HushBots. We create beautiful yet functional websites that entice visitors. Get in touch with us.