Websites for the hospitality sector are often guilty of one thing in particular; focussing too much on the killer visual rather than the experience of the potential customer that will be browsing through.
Whatever the type of hospitality – a 5 star hotel, a gourmet restaurant or a luxury retreats resort – these businesses require a showcase website that has been carefully crafted to deliver a true feel for their establishment, exuding a certain atmosphere and even emanating a taste for the food that is served. So, the branding, imagery, typography – everything! – all needs to be singing from the same song sheet in order to deliver this all important user-experience.
That isn’t all there is to it however, as it is also vitally important for a user to land on a hospitality website and be able to quickly and easily find what they are looking for, whether it’s viewing a menu, making a booking, checking out the local vicinity or just browsing the accommodation available before making their selection.
One of our most recent site launches for the hospitality sector was Holiday at Home, a local, family-run business offering an assortment of luxury self-catering holiday cottages, country houses and lakeside lodges in a selection of stunning locations across Yorkshire. It was important that the new website kept things simple yet striking at the front-end, whilst providing an all-encompassing admin system within the back-end for the team at Holiday at Home to manage all of their CRM, bookings, marketing and general site admin data in one place.
Incorporating the client’s simple and contemporary branding throughout, the site continuously delivers the ‘Holiday at Home’ quality to all of its visitors, complete with stunning imagery displaying their wide variety of luxury accommodation and locations.
From a booking perspective, easy-to-use tools have been seamlessly integrated to allow a visitor to filter their search by location, facilities or bedrooms, or for a more specific set of requirements, a user can select desired dates, properties, number of guests and any amenity preferences such as hot tubs, dog free/friendly and wheelchair access.
In addition to the essential visual elements such as the brand, colour scheme, typography and gallery-style imagery, the ‘Holiday at Home’ feel is also promoted throughout the website with a service-focussed blog, video content for various properties and a bundle of information about the surrounding area so guests can explore local activities, bars and restaurants.
So, what’s the finished product? A stunning new booking site that showcases everything that the client has to offer at their luxury retreats, whilst maintaining an easy and enjoyable user-journey for all of the site visitors, whether they are a new customer looking to explore all the properties and options available, or a regular customer looking to quickly find their favourite accommodation for their next visit. Check it out for yourself: www.holidayathome.co.uk.
Would you like to find out more about our websites for the hospitality sector? Don’t hesitate to give one of the Hushbots a call on 01325 361 729 or drop us a line at [email protected].