Analytics, keywords and web design can go hand in hand, and paying attention to the right data can be the key to maintaining a successful web presence. But with all the different forms of data and information available, it can become overwhelming very quickly.
We are going to be taking a closer look at 3 different metrics, why you should be paying close attention to them and how you can design a website that can deliver the best results for your business.
What is your website about? What do you want your website to be ranking for? Keywords are one of the main tools used to help drive your metrics in the right direction. Keywords are the best way to figure out what people search for when trying to find your website. Pay close attention to your keywords and how people are finding your site so you can better optimise your website in the future. Do the keywords that you are using relate to your business, your products or services, and result in valuable traffic?
When it comes to including the keywords in your site’s content and structure, it’s not uncommon for people to just throw them in there willy-nilly thinking you’ll get to the top of Google by spamming the search engines. This can only lead to an ugly user interface and Google will actually end up penalising your site for spam.
Make sure you create a solid web design that makes everything look good and caters more towards the clear display and layout of your keywords to drive web traffic. Focus on developing a responsive web design and writing content in a readable way that flows smoothly and avoids feeling like keywords have been forced into it.
There are two types of people that make up your audience; people who are coming to your website for the first time and those that are coming back again for another look, and while the former is looked at as the most important of the two both are just as important as that other.
While gaining new traffic is the key importance, it’s also important to see people coming back to your website so you know that you are doing something right. A mix of the two is what you want to be seeing in your analytics.
When you come to looking at the design of your site to grow your audience, you have to make sure that your website has a few things in line to achieve this.
Visuals are a big part of attracting users and helping them come back for more. So design a website that is visually pleasing that will make people want to come back a second time. This can usually be achieved by using engaging and high-quality content, pictures and videos.
Be clever with your use of branding and make it easier for people to remember you. But visuals are just a part of making people want to visit your website, how it works can determine if your audience is going to stick around or if they will just forget about you. Make sure your website is easy to navigate so you’re not confusing your users, and that they can find what they’re looking for in at least 3 clicks.
Undoubtedly one of the most interesting website metrics that you should be looking at is the tool that lets you identify which pages your users visit and land on the most. If you are planning to spruce up some of your web pages but don’t know where to start, this tool is perfect for you. Just take a look at the most used and visited pages that on your website and plan accordingly.
If you have a web page that doesn’t look, flow or feel how you’d like it to that is getting a good amount of traffic to it, start there. You want to make sure that the first page that your audience see is something that will wow them and provide them with enough of what they want to stick around and explore more of your site.
How to design for these top visited pages? Make sure any and all call to actions are clearly present. You want to make it as easy as possible for your users to do whatever it is you want them to do (whether it’s to submit an enquiry form, purchase your product, or register their interest).
Do you need a hand with your current website design, or are you starting a project of your own? Contact the team at Hush for web design solutions that can help boost your analytics and overall web presence.