In the world of social media, platforms are now offering businesses almost unlimited ways to maximise their digital marketing strategies to reach full potential.
If you have never considered collaborating on social media with other businesses, brands or influencers’ it’s something your company might really benefit from.
Collaborations on social media offer a fantastic opportunity to gain a fresh perspective on your content creation and brainstorm new ideas with a new team. They involve supporting and building a relationship with another business, working together and sharing audiences.
Types of brand collaborations
When it comes to brand collaborations, there are many different approaches to the strategy, depending on the result you are looking for.
Competitions and giveaways
Hosting a competition or giveaway is a great way of increasing exposure and rewarding your loyal social media followers. Giveaways that are co-branded give consumers the chance to enter for a chance to win products or services from the brands involved.
To ensure maximum exposure for the businesses involved, be sure to ask your audience to share the post as a means of entry into the giveaway. This way, the post will be exposed further to your followers’ followers and hopefully beyond.
The idea of co-branding can take many different forms depending on the type of business you own. Consider collaborating with another business to develop a product together that will interest both of your audiences.
If you both hold a position in the same or a similar industry, why not hold a live stream on your social media platforms to offer advice or knowledge to your followers?
Essentially co-branding is a method of increasing brand awareness and sharing audiences with another business.
A profile takeover is when a business allows another company or influencer to take control of their social media accounts, only for a limited time.
Taking over Instagram Stories is most measurable with Instagram analytics and can inspire fresh content and ideas for your brand. However, it’s important not to just pick anyone for the job. Ensure you choose someone who will be able to convey a message to your audience.
Social takeovers can develop more of an interest for your profile and help diversify your following.
A shoutout is when a user makes a post or Story that features another brand or business. For example, a business may want to share a Story that showcases another brand’s products.
Types of influencer collaborations
As well as brand collaborations, you can also reach out to influencers to collaborate creatively.
This form of collaboration is great for businesses with a small digital marketing budget. Essentially, businesses send their products or offer their services to an influencer for free in the hopes that they will share the product/service with their followers on social media.
However, it is important that you choose which influencers you send gifts to with care. It is better to gift influencers who have a similar target audience to your business and who have high levels of engagement.
It is important to be aware that there is no guarantee or obligation for an influencer to post about your products or services if there is no paid sponsorship. There is also always the risk of an influencer reviewing the gifts negatively, so try and gift them something suited to their brand or personality.
When it comes to guest posts, it’s best to find influencers with blogs or social media pages that have an established voice or engaged audience. Reach out to them and ask if they would consider making a guest post and suggest some creative ideas that might suit their brand content and also your page.
Having an influencer with a loyal following feature on your page might encourage their audience to check out some of your other posts and become more familiar with your brand.
According to statistics, an enormous 80% of consumers have purchased something because of an influencer recommendation. Therefore it’s no surprise that the most popular influencer collaborations are paid social media posts.
This type of collaboration involves paying an influencer to develop and share content on their social media platforms that promotes your business or products, in response to a brief you provide to them.
In order to help them understand what you are hoping to achieve, provide them with content guidelines and marketing objectives. However it iis also important that you let them have some control over the post because their followers know and trust them.
Advantages of social media collaborations
So, what are the advantages of collaborating on social media?
When you choose to work with a brand, the goal is to make sure you will also appeal to their target audience without being competitive.
Influencers have a trusted following and having a figure that is established within your niche to help promote your products can improve awareness of your brand and expose you to the right audience.
Ultimately, social media collaborations can help to generate leads. Working with influencers who are highly regarded can help your business reach users on social media that may otherwise miss your brand.
To ensure lead generation, add an incentive for both audiences to help them connect with the collaboration. For example, a clickable offer on a post might be of interest to users.
If you’re looking for some help running your social media accounts to better your business, get in touch with the HushBots. We are efficient at building your online presence to promote your brand, engage customers, and provide customer service.