Now one of the most powerful marketing tools available, Facebook has over 2 billion active users and 22 billion ad clicks per year.
Facebook Ads offers the most targeted form of advertising to promote your products and services with publications or ads featuring text, image or video. This popular marketing channel is used by businesses because of its large audience and segmentation possibilities.
Its operation is much more simple than search engine advertising, which is why it has become a widely used tool as part of an effective digital marketing strategy.
Facebook Ads are worth it because your perfect customer is likely to be on there. They are also a cost effective way to get in front of them, costing a fraction of other online marketing tools.
Plus, the targeting capabilities of Facebook are incredible. Choose your audience down to the last detail by browsing behaviours, interests, connections, ages ranges, and languages and locations to reach ideal customers and avoid out-of-market clicks.
There are also exceptional remarketing capabilities with Facebook Ads. On average, only 4% of website visitors convert before leaving, so use this as an opportunity to remarket to these people before you lose them entirely!
Once you have found a converting audience you have the ability to clone it using the Lookalike Audience feature. Facebook will then know to reach new people who are similar to your converting audience.
We start by discussing with you your current advertising goals and specific business needs. A health check of your existing online assets will be performed and then using a range of demographics, such as age, gender, location, interests and any unique data you hold for customers; we create Facebook Ads that will reach the relevant audience.
Once we have created Facebook Ads for your business in Darlington (of further afield!), we will test the ad campaigns to reveal the most engaging and creative ways to target and uncover the best performing audiences.
With this data, we can scale up what we need to in order to achieve the leads, sales or brand awareness that you are looking for. From our Facebook Ads agency in Darlington you will receive a monthly report to give insight of how your customers are converting.
We’d love to have a chat with you about your long term goals and how Facebook Ads can work for your business.
If you’re interested in expanding upon your Facebook Ads management in Darlington (or even nationally!), get in touch and let’s get to work.