It’s all well and good getting a new website for your business, in fact, it’s great, but it’s also important to know all the spooktacular ways you can support your website, future-proof it, and optimise it. That way, you can guarantee that it will generate leads, make conversions, and actually make you money.
With over 20 years of experience designing and building new websites for our clients, we’re confident that the Hush team can tell you all of the frightening reasons why your website might not be making you as much money as you want it to.
For any brand or business, this is crucial. After all, what is the point in having a website if no one can find you? For this, you ideally need to have an SEO strategy in place from the very beginning when your website goes live.
To start with, it’s important to identify the keywords your business will likely be searched for. That way, you can begin optimising the content on your website and sprinkling in the relevant keywords to help boost your visibility on Google.
Overall, the majority of website visitors access websites via mobile devices. Therefore, it is essential to have a website designed with this in mind.
Being the most popular search engine out there, Google has actually confirmed that the number of searches performed via their engine using a smartphone far surpassed searches performed on desktop computers and tablets.
Having a mobile-friendly website also ensures that users won’t have long page loading times or poor navigation and usability. After all, you don’t want to scare them off!
As well as investing in a good SEO strategy, social media is also a strategy that goes hand-in-hand with any new website.
A large proportion of internet users spend their time on social media apps, so you’re missing out on a huge opportunity to reach these people if your business isn’t established on social media. Don’t be a zombie, wake up!
You don’t need to be posting twice a day, seven days a week. However, it’s still a valuable tool to have alongside a strong website to help generate customers and brand awareness, as well as build strong relationships.
If people like your business and what you do, then you owe it to them to keep them updated. That way, they’re more likely to become a returning visitor.
A great starting point is to tell people about the type of work you are doing. For example, create a ‘News’ or ‘Case Studies’ section where you can showcase completed work, featuring images, testimonials from clients, and strong written content on the work carried out.
As well as feeding your website with this type of content, you can also be promoting it on social media platforms to provide potential customers with the information they need to make the decision whether or not to contact you.
Often, Google Analytics shows that the most viewed pages on a website are “About Us” pages. Therefore, keeping this regularly updated is important. You could also consider creating a timeline of your business milestones as a more visually appealing method of educating visitors on your business.
If you’re looking for a scarily good new website or need help planning a genius marketing strategy, get in touch with the HushBots. We create beautiful yet functional websites that entice visitors and keep them coming back. Get in touch with us.