We all rely on powerful search engines like Google to help us go about our daily lives. From finding the latest news and trends to getting problem-solving advice, it’s hard to imagine where the world will be without it.
It can be easy to think of this platform as something used to simply search for information on people, places and everything in between, but as a business owner, big or small, you need to be thinking about how your customers are using it to find your business.
With systems put in place to help determine what gets shown on a search engine results page (SERP) depending on what has been searched, it can be a challenge for those in highly populated and competitive industries to rank higher on Google and appear on the first page.
The first step to getting found on a search engine like Google at all is of course to develop strong web design which can strengthen your online presence and set you on your way to the top spot on the SERP’s. After that, there are several tools and techniques which you can use to get there.
A critical first step to getting found on Google is keyword research. Keyword research can help you identify the keywords and phrases that are used on the search engine by your target customers to find brands like yours. This includes not only short-tail keywords that are one or two words long but also long-tail keywords that are more descriptive phrases that could be entered by a potential customer to narrow down their search.
For example rather than the short-tail of “website design” a user may search for “website design services in Darlington” be to get more specific results.
First things first, when it comes to your keyword research, you’ll want to do a bit of brainstorming of some potential keywords that are relevant to your brand and what it is you provide. This can give you an effective starting point for looking at which keywords can actually drive the most potential traffic to your site.
You should also pay attention to how you structure the content on the page, in addition to writing quality content that is fresh and that naturally uses keywords. This will play an important role in how simple it is for search engines to find what your content is about and accept it.
So actions like making sure your keywords appear in headings and blog titles, in particular, is a good technique to keep in mind when creating content. Also ensuring that your chosen keywords appear in the content body a healthy amount of times is a good way to indicate to search engines that the content your writing is relevant and has some value to users when that keyword is searched.
However, it’s vital to make sure not to go overboard with the use of your keywords. Even if you do or don’t intentionally start stuffing as many keywords as possible into your content with the hopes of boosting your chances with the search engines, you’ll only be weakening your chances of being featured on the first page in the long run.
SEO can be difficult, so our customers come to us for that reason. We strive to satisfy the needs of our customers to get them the best month-on-month results possible. To get the best possible outcomes, we work with our customers as an extension of their marketing teams.
If you are searching for a digital agency to help you with your SEO and website rankings, why not give the HushBots a call today to see how we can help? Or contact us here.