Rag & Doll.

A beautiful online shop to promote and sell the exclusive womenswear designer’s range of high-end, tailor-made clothing.

Rag & Doll | Portfolio | Hush Digital


Rag & Doll is a luxury womenswear brand who design and create bespoke, versatile pieces for a fashion-forward clientele looking to stand out from the crowd in show-stopping garments.

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Rag & Doll | Web Design Darlington| WordPress North East


The client approached Hush as they were undergoing a transformation with new-look branding, which was the perfect time to redevelop the website into a fully-fledged online shop to sell their stunning range of made-to-order clothing.

Hush Digital | Web Design Darlington
Branding | Hush Digital
Rag & Doll | eCommerce Darlington


Hush delivered a new website that encompassed all of the client’s eCommerce needs, from product variant options to discount codes and wish lists, as well as other key features including an engaging #RAGANDDOLL page to showcase real-life customers and links to the products worn.

The new website has given the luxury brand a platform to continue to grow and expand its product offering, with Mini Doll and R&D Beach Club ranges launching in 2018 and 2019 seasons respectively.

Rag & Doll | Hush Digital Web Design Darlington
Rag & Doll | Hush Digital Web Design Darlington


“We have really enjoyed working with the team at Hush Digital and wouldn’t ever have considered anyone else! They understood our vision from the get-go. From concept to design they have continually helped with design ideas and features to improve our website. They have gone above and beyond to always kept us up to date with the process to ensure every stage is perfect. We are so in love with our website and highly recommend the company – the team are so lovely and so easy to talk to.”

– Jessica Tate, Co-Owner of Rag & Doll

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Walworth Castle.

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