Everyone in the North East will have heard of Frank’s The Flooring Store, with their highly recognisable strap line “I love carpets, me!”
Frank’s is the largest independent family-run flooring retailer in the North East, with just under 30 stores across the region. Their offering is simple; they will not be beaten on price and you will not be able to buy flooring for less, anywhere!
The flooring retailer offers a wide range of flooring, including carpet, wood flooring, luxury vinyl tiles, vinyl flooring and laminate flooring, as well as artificial grass for those looking to transform their ‘yarden’ and a selection of rugs to add a fresh new look to a tired-looking area.
Frank’s The Flooring Store needed their digital marketing strategies shaking up, with a fresh injection of creativity and a steady stream of new ideas. They didn’t need out-the-box packages and set tasks, they needed a flexible strategy that would constantly flex and evolve with the needs of the personality-bursting retailer.
Frank’s needed innovative ideas for a traditional market, whilst always delivering core company values and ethos. Their popular and instantly recognisable brand identity and personality needed to be integrated within all content outputs, and both current and new audiences needed to be targeted and engaged with. Digital marketing isn’t just about social media and search engine optimisation for companies like Frank’s, it’s about so much more!
Hush Digital had the passion, fun nature and flexibility that matched the needs of Frank’s The Flooring Store perfectly. We aren’t about off-the-shelf solutions and love having full creative freedom to continually generate new ideas and concepts. This is just what Frank’s needed to take their digital marketing to the next level.
With an initial focus on social media and campaign and content creation, we have begun collaborations with Frank’s with a bang, with key achievements within the first month including 1135% increase in impressions, 1142% increase in engagement, a 103% increase in followers (Instagram) and 82% increase in impressions, 149% increase in engagement and 280% increase in net page likes (Facebook). 58% increase in user traffic, 60% increase in new users and a 95% increase in social referral traffic (website statistics).
We have barely scratched the surface, yet! #ilovecarpetsme
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