Formed originally way back in 1856, Darlington Building Society has been putting its members first and serving the local community for over 160 years.
Providing all of your savings and mortgage needs, Darlington Building Society has 9 branches across the North East and North Yorkshire and a supporting online banking service.
Darlington Building Society also prides itself on supporting the local community, allowing profits to turn into lower mortgage rates, high savings rates and support for local charities.
The previous website for Darlington Building Society was a complex platform, developed for high speed and complex transactions across multiple countries and therefore overcomplicated for the Society’s needs. The site was also underperforming from a customer experience point of view.
Key needs of the new Darlington Building Society website were improved functionality and customer journey, improved responsiveness, quicker and easier ways for users to complete tasks online, better search engine friendliness, improved functionality including tailored mortgage calculators, enhanced comparison compatibility for users to compare products and functionality for users to book appointments online.
Hush crafted a bespoke design that incorporated the Society’s striking colour scheme throughout whilst maintaining a clean and modern visual. With a focus on engaging image content, we ensured the site clearly showcased the range of products and services available from various branches, engaging key target audiences and signposting them to the appropriate area.
We worked collaboratively with the team at Darlington Building Society to ensure an excellent user-experience was achieved, with a carefully planned sitemap, pop out extended menu and a fully responsive design that reformats fluidly across a wide variety of screen types and sizes.
The new design was supported by a powerful back-end content management system, tailored exactly to the needs of the brief without any over-complications. Key features include various bespoke mortgage and savings calculators, a savings and mortgage comparison tool, an online appointment booking facility, an intuitive branch finder, a media hub for latest news and blogs, flexible form builders and much more.
“Hush Digital has done a first class job in delivering exactly what we need for an exciting new era.”
Chris Hunter, Chief Operating Officer
Want to chat to us about a new website for your organisation? Get in touch today and let’s see what we can do!