Established in 1965, Allett takes great pride in its heritage as a wholly British-owned brand that specialises in the design and manufacture of precision, single-cylinder, walk-behind lawn mowers.
Allett Mowers approached Hush with a brief requiring a powerful new eCommerce-style website that would showcase their full range of products and accessories without actually selling them online, appealing separately to the very different target audiences; Homeowners and Sports/Professionals.
The new website is built to appeal to visitors from different countries, including a specific USA sub-site, and a global dealer map to enable users to quickly and easily find their local dealer, whichever country they are visiting from.
Other features include a dealer login, handy hints and tips, a lawn care calendar, helpful demo videos and ‘Ask The Expert’ style FAQs. There is also an abundance of product-related features and documentation for both the homeowner and sports/pro product ranges, including a product registration tool, brochures and manuals, service and parts information and much more. The digital marketing team have worked with Allett since the launch of the website to maximise the mower manufacturers rankings on the leading search engines.
“Rosie and Jonny lead a really excellent website design and implementation process. They put in a lot of work up-front to make sure that they understood exactly what we wanted and needed to enable us to be successful with our most important marketing tool to reach and communicate our brand and values to our world-wide potential customer base. This Company are very up-to-date and understand how our online presence must work to get the best results. They take the trouble to become experts in your products. When you deal with Hush Digital, you completely feel like you have some amazingly knowledgeable people on your team acting in the best interests of your company and your budget. They are very focused on the results they deliver, not just the job they are doing for you.”
– Austin Jarrett, CEO at Allett Ltd
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