Planning A Digital Marketing Campaign

17 Mar 2022

In today’s world of business and advertising, we are more digitally driven than ever. In years gone by it was all about TV, print, and radio; and while we enjoyed some entertaining campaigns during this time, things have changed and it’s now important to know how to plan a successful digital marketing campaign.

The need to attract attention, drive purchases, and change people’s minds is still the aim of the game where marketing is concerned.

Although the basic element of good marketing hasn’t changed much, it’s still important to ensure you have a well-structured campaign in order to get the results you want.

What is a digital marketing campaign?

A digital marketing campaign is a strategic effort your business can and should make toward promoting something specific to your brand.

Through a number of digital platforms, your digital marketing campaign should reach your target customers in an attempt to influence their perception of your business and hopefully entice them to make an inquiry or purchase.

A good digital marketing campaign should compose many elements, including what your sales focus will be as well as design elements, landing pages, email marketing strategies, social media strategies (Facebook, Instagram, Twitter, and LinkedIn), and potentially paid advertising if necessary. 

After all, these many aspects work together to make your singular business goal successful.

Where do I start planning a successful campaign?

Planning and launching a successful marketing campaign isn’t extremely difficult but, equally, is impossible to execute in a flash.

To generate leads and make conversions, you will need to consider how you are going to get your brand out there.

Flesh out your goals and objectives

Planning out your goals and objectives will ensure that you and your team stay on the same page through every stage of the campaign. 

Setting objectives will also allow you to assess the campaign’s effectiveness once it’s launched. 

Set a budget

Instead of trying to match the outreach of other successful campaigns you’ve seen, you will need to set a budget that your business can financially handle.

Setting a budget will also allow you to plan wisely and meet your campaign goals sensibly. 

Identify your target audience

Working out who your ideal customer is will help you target the right demographic and bypass the people who simply won’t be interested in what you are offering. 

Identifying the ideal customer will help you target your content specifically and draw in leads, which will then hopefully make conversions.

Design and create your content

Now it’s time to get the relevant teams together to make some exciting, engaging content to strengthen your brand and bring in business.

At Hush, we are digital marketing experts. We have years of experience planning and executing marketing campaigns for a number of clients and have a proven track record of getting good results and making conversions. 

If you need help with your business marketing campaign, get in touch with us. 

Choose which digital outputs you should use

Finding out which digital platforms your target audience use regularly will help you decide, budget in mind, how you can influence your specific demographic. 

Launch the campaign and watch the KPIs 

Once your digital marketing campaign is launched, keep an eye on the appropriate KPIs in line with the business’ intended goal. It’s a good idea to report regularly to get a true insight into the progress and performance of your campaign.

Take a look at the results

Following the campaign, you should have some solid numbers that will tell you what worked and what didn’t. No matter how successful your campaign was, there will always be something you can take away from it and do better in the future. 

If you need help planning and executing a successful digital marketing strategy, get in touch with the HushBots. We have a wealth of knowledge when it comes to raising brand awareness, increasing engagement, and making conversions. Get in touch with us.