Pay-Per-Click and Why You Should Use It

29 Jun 2021

If you’re a newcomer to pay-per-click (PPC), you might be wondering if PPC is a good investment and use of your time and money.

But before you get into any of that, it’s essential to understand what it is, how it works and how much it can potentially benefit your business.

What is PPC?

Let us start by saying that we predominantly refer to Google Ads’ PPC services when we refer to Pay Per Click. With Google dominating the search engine market by nearly 90%, most PPC campaigns are carried out using Google Ads.

PPC advertising allows businesses and website owners to bid on the opportunity to have their ads appear amongst organic search results on Google with any relating search query.

However, with so many different advertising methods out there, it can be hard to determine which way is a good fit for you and your business. So how can PPC benefit your business, and should you be using it?

Create tailored ads aimed at your customers and no one else.

To make sure your ads reach the people that matter most, you may choose to target your PPC advertising at specific people and demographics. This can be done using a variety of filtering and tailoring options, including location, keywords, interests, age, gender, language, and even the type of device being used. This gives you complete control and allows you to make sure you’re only marketing your products and services to people most likely to be interested in what you have to offer.

Keep previous visitors interested with Google ad retargeting.

Google’s retargeting ads can be helpful when used correctly and allow your business to show targeted ads to people who have visited your site previously but maybe didn’t complete a conversion. This could be anything from purchasing an item, submitting an enquiry form, downloading a file or whatever your end goal for website visitors might be. With retargeting ads, your brand (as well as the products or services you provide) stay at the forefront of past visitors’ minds.

It’s entirely up to you how much you spend.

Pay-per-click gets your business to the top of the search results page and above organic results for as long as you want without having to break the bank. Setting a weekly or even daily budget that works for you and your business makes it easy to control how much you’re spending whilst still guaranteeing the top spot of Google for as long as your budget allows.

A quick way to the top.

While having a high ranking in organic search results is vital, getting there takes time. But what about PPC? In a matter of days, if not hours, you can create a new ad campaign and start getting results.

So, if you want to drive more visitors to your website and increase sales right away, think about PPC. Ultimately, the most significant benefit that pay-per-click has to offer is that it assists you in getting your website the attention it deserves from the people who appreciate and visit it most.

If you’re interested in starting your first PPC campaign and want to begin leapfrogging the organic search results but aren’t sure where to start, get in touch with the digital marketing team at Hush Digital. Based in Darlington, our team of PPC specialists can help you give your business the boost it deserves.

Get in touch with us on 01325 361 729 to start your PPC project.