Regardless of what you may have heard before, SEO does matter for your website and your business.
It’s not very often that anyone clicks through to the second page of Google’s search results to find what they’re looking for. So, ideally, you need to be on the first page, but SEO is an ongoing process that will take time – it doesn’t happen overnight.
Here are some simple ways to enhance your SEO strategy and improve your website’s journey to ranking better on Google.
An excellent SEO tactic is to feature relevant internal links within your content to take the user to other websites. Doing this keeps visitors on your website for longer and provides easy access to additional information they may find helpful. It also helps generate traffic to different areas of your website.
Although, sometimes, these external sources may move or delete content from time to time, which can cause issues for your website. Therefore, it’s essential to check through all internal links to ensure they are working correctly and linking to the correct place.
Not only should your content read well, but it should also deliver helpful information that the reader is looking for and expects. Unfortunately, you can’t just stuff keywords all over the place and hope to rank better. Your content needs to read naturally and contain relevant keywords as and when necessary to get a good SEO strategy underway.
To keep visitors on your website longer and further engage them, consider including photos, videos, and other resources. Google knows how long a user has stayed on your website and will see this in line with your relevant search terms, which will make it much more likely for them to deliver your website higher up in search results.
If your website is slow, Google will penalise you for it, especially if it’s on a mobile device. Additionally, if your website is too slow, you run the risk of chasing visitors away and having them pay interest in a competitor. Over time, this will cause your ranking to dip if the problem isn’t resolved.
To reduce the load time of your website, you can use tactics such as high quality hosting and ensuring the optimisation of your photos and websites are correct.
Once you’re out with the old and in with the new, you must keep updating your website with fresh, relevant content. Add regular blog posts and consistently monitor and, if necessary, amend content on your website to stay in line with changes to keywords and the performance of your pages.
Don’t forget that social media holds hands with your website and is a fantastic way to drive traffic to it. After all, the more visitors you have to your website and are seen engaging with it, the more Google will reward it with higher rankings.
If you are searching for a digital marketing agency to help you with your SEO and website rankings, why not give the HushBots a call today to see how we can help? Or contact us here.