Marketing Your Business, Big or Small

25 Jan 2021

A lot of companies would collapse without marketing. Even with a fantastic product or service, there would be no sales if customers do not know about it or understand its overall value. In order to get your product or service in front of the right people, eventually, you’ll need to sit down and devise a master marketing strategy, which without any prior skills or knowledge can prove tricky. 

Whether you’re a small or a larger business, you will want to find out the most effective ways and marketing channels that can help you achieve your goals.

Website

Establishing a strong web design and hosting solution is a great tool when it comes to marketing your business. Having a modern and well-built website can be the perfect tool to grow your brand awareness and convey the right message to your customers.

The first thing people often do when they want to find out more about a business or its products is to go to Google or another search engine. What they then find from that search engine helps to shape their perspective of the brand and either has a positive or negative influence on their decision to purchase.

When someone searches for something more generic which relates to your business and the product or service you provide, you want your website to be on top of the search results and easily found by a potential new customer. Search Engine Optimisation (SEO) can help with this. SEO is a measurable process trusted by many to send data to search engines so they can then determine whether your website is worth showing in the search results of any correlative user searches.

By making sure you have an effective SEO solution to go along with your website, the more likely you are to develop a respected, well-known brand as well as higher sales and customer conversions.

Blog

Blogs often go hand in hand with a website and have become a powerful marketing tool. Blogs can often either be found as another page on a website or as a stand-alone web page entirely.

By providing blog posts which are well-researched, informative and SEO optimised, you attract more customers back to your website on a regular basis as well as keep your website fresh in search engine ranking pages.

Social Media

Social media marketing (SMM) can be said to be the biggest and most effective marketing channel, with more than 3.6 billion social media users across the globe. Marketing on social media requires creating and sharing social media content on a regular basis to achieve the marketing goals of your business.

SMM involves posting text and image updates and announcements, videos and other content to encourage customer engagement. With there being so many social platforms which home particular demographics over others,  it is also important to select carefully which ones to use based on your target market. Is your business more B2B or B2C?

A social media presence helps to make your business more accessible and keeps customers in the loop about your business and the products or services you provide. These social platforms also enable you to respond in real-time to comments and conversations form your target market. This helps to form a positive image of your brand to your audience.

Email Marketing

Email marketing much like SMM allows for a direct, and effective way of connecting with existing and potential customers. It is a method used to help grow and sustain a relationship with your customers by allowing them to receive personalised and valuable information. This could either be an email informing them of a new product or service before anyone else or an exclusive limited-time discount code, enticing them back to your website.

Which Marketing Channels Will You Use?

Depending on your needs and budget, the type of marketing channel you need will differ. However, to increase the chances of success, it is recommended to try as many as you can.

If you need help your kick marketing your business off the ground, whether its social media management or developing a brand new web design the team at Hush Digital in Darlington can help you to market your business the right way. So why not drop us an email or call us on 01325 361729.

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