With over 600 million members, including some of the biggest names in business, LinkedIn isn’t just for job searches anymore. The importance of LinkedIn is often overlooked in marketing plans but there are many fundamentals of this social platform.
From making new connections and establishing partnerships to generating leads and boosting brand awareness, it’s clear to see why LinkedIn can be a valuable addition to your digital marketing strategy.
What is LinkedIn marketing?
At its core, LinkedIn is a professional social network designed to help with career development, making professional connections, initiating industry discussions and aiding other business-related activities.
LinkedIn exposes your business to millions of potential connections, which you can use to build relationships with individuals and other companies and give your brand a boost. You will be able to find customers, employees and partners on the social platform.
When it comes to an individual, LinkedIn can help you establish a reputation as a go-to expert in your field and even generate leads. For a company, it is an effective platform to position yourself in front of key decision makers.
As is the case with every other social platform, content is king. The platform makes up more than 50% of social traffic to business-to-business websites and blogs, which makes it the ideal network to share who you are, what you do and encourage people to engage.
Can LinkedIn benefit your business?
LinkedIn won’t be essential for every business, however if you are running a B2B company we recommend using it. Even if you are a B2C company, there are still possibilities for you when it comes to operating the platform for marketing purposes.
Take the time to consider your audience, customers and business relationships. If the people you need to target are using LinkedIn, then maybe you should be too. If your business relies on the development of relationships and depends on lead generation, it might be worth it.
What type of content should you post?
If you have decided that LinkedIn is the right route for you and your business, it’s time to make a start on getting some content out there for people to see once you get set up and a few followers heading your way.
Create a strategy to ensure that you stay consistent with updating your business profile. Regular posts throughout the week with relevant, valuable content will start to engage people and generate discussions. There are several content formats to choose on LinkedIn, including written copy, images, videos and document sharing.
As well as publishing content, it’s important to share posts and interact with other businesses to help build relationships on the platform.
Keep track of your LinkedIn activity
Ensure that you regularly monitor Google Analytics for any traffic that LinkedIn might be bringing you. You can also use LinkedIn’s own analytics tools to track your profile, posts and engagement.
Your LinkedIn company page has a tab that will inform you of how many visitors, post impressions and followers you have and allow you to track changes over time.
It’s also valuable to keep track of what days and time you are posting and the type of content you are putting out, so you can compare metrics between posts. This will help you to understand what types of content work best for your business.
If you’re looking for some help running your social media accounts to better your business or need a digital marketing strategy, get in touch with the HushBots. We are efficient at building your online presence to promote your brand, engage customers, and provide customer service.