Instagram has made the leap from being able to share pretty pictures and short clips to sharing full-length videos in an attempt to take on video content competitor YouTube, with the launch of IGTV.
Instagram just hit 1 billion users and to celebrate the milestone the social media giant launched a brand new feature. Expanding beyond its original purpose of giving people the power to share images and short clips, the social media giant announced on Wednesday that it is now giving users the ability to post videos that can be up to an hour long. People speculate Instagram’s intentions of going head to head with YouTube and it’s own parent company, Facebook.
IGTV is what they called it. At an event in San Francisco, the new feature was unveiled to the world. The feature has been made accessible to everyone with a simple update of the Instagram app, with its own stand-alone app planned to be released in a few weeks.
Instagram is becoming everything that it’s parent Facebook is not. Instagram’s primary features are exclusive to smartphone users. It naturally attracts a younger audience and is possibly the most popular social media platform among celebrities and influencers, helping make Instagram an essential marketing tool.
We can’t wait to see what comes of the new IGTV. We’ll be one of the first to download the app when it’s released, to have a deeper look at all of the fantastic content that people are going to create. Who knows maybe we’ll create some content of our own when the app is released. Keep a look out!