Rebrands aren’t uncommon, especially with trends constantly changing and business models evolving. It is rare for a business to carry on the same look it had when they first started. So, if you want the world to perceive your business differently, it’s time to rebrand.
Not only will a rebrand deal with how your business looks visually but it will also determine how you fit in the marketplace. Rebranding may seem like a tedious process but it is one that will help build credibility, attract new customers and stay competitive.
At Hush Digital, we are experts in helping businesses rebrand their image and reposition their place in the market. We know that to rebrand successfully themes should run clearly throughout your website, social media accounts, and any printed materials.
To accomplish continuity and make your brand recognisable; colours, fonts, logos, and other features need to be consistent. Get in touch with us if you wish to discuss a rebrand, the HushBots are here to help you fulfil your visions.
To evaluate whether or not your business would benefit from a new brand identity, there are a few important things to consider first.
A rebrand might be suitable if there have been any significant changes in your business that affect your current branding such as your company’s name, the introduction of new products or services or a new business model.
Perhaps you want to reposition your business in the marketplace and differentiate yourself from your competitors? A refreshing unique look as well as a new approach to business might be just what you need to get the ball rolling again.
If your metrics are on the decline despite natural fluctuations in the market and your conversions are poor, it might also be time to consider changing your identity and targeting a new audience.
In order to rebrand your business successfully, there are a few things you should think about and prepare before making the move.
We highly recommend finding out who your competitors are, what they are doing well and what their customers are saying about their products and services compared to yours.
If you are looking to reposition your business in the marketplace, try researching new brands.
The next important stage is to define what your business is and what it offers, as well as what issues your business can solve that your competitors can’t or at least not as efficiently. You may also need to develop a new target audience if you are completely repositioning.
The fun part definitely lies with visualising your new brand identity and then bringing it to life! Look at deciding on new logos, brand colours and tone of voice as well as what social media channels to use, tagline, biography, and more.
Be mindful not to be too influenced by your competitors’ branding because this is an easy trap to accidentally fall into if you have been researching them a lot in the run-up to your own rebrand.
Finally, it’s time to decide what it is you want to achieve with your rebrand. Record what wasn’t working with your business before the rebrand and define what you hope to see improve once the rebrand is complete.
Make sure you consider your overall business goals with marketing goals.
When it comes to running a successful business, branding definitely matters. If you’re looking for a fabulous new look, speedy website, social media channels and marketing strategy get in touch with the HushBots.