Email Marketing Tips For Small Businesses

When it comes to digital marketing, email marketing can produce significantly higher conversion rates compared to social media and other marketing methods. That’s why we recommend it for small businesses looking to see results quickly.

Utilising a structured email marketing process will help you deliver content directly and regularly to your clients. 

However, there are a few important things to consider to ensure that your email marketing campaigns are always a success.

Don’t use a “No Reply” sender address

Not only can this harm the deliverability of your emails, it also prevents your contacts from being able to communicate with you. In turn, this will jeopardise your chances of building good customer relationships.

Keep your contact list clean

Having a regular clear-out of your contact list helps to improve your engagement rates and bounce rates.

Always feature your logo

Adding your logo across the email will help keep things consistent with your other marketing outputs.

Add personalisation

Compared to emails that are generally sent, people respond better to marketing that is tailored to them and speaks directly to them as a customer.

Test your subject lines

There are many things that can affect the open rate on an email. However, your subject line is the very first thing a recipient will see and will either tempt them or turn them away.

Testing subject lines will help you assess what attracts and interests your audience.

Ensure your email list is GDPR compliant

Under GDPR you must collect freely given, specific and informed consent to be able to email your audience. It is essential that you do not email anyone who has not opted in to receive your marketing communciations.

Optimise for mobile

With most people accessing their emails via mobile phone these days, it is essential that you optimise your email campaigns for mobile reading. If an email doesn’t open well on mobile, this will likely disengage your customers. Before you click send, why not send a test to your smartphone to see how it looks? 

Make your unsubscribe button clear

It is a legal requirement to provide an unsubscribe option from your email marketing. If your audience isn’t engaged with your marketing, it is actually more worthwhile to allow them to unsubscribe in order to improve your strategy.

If you need help planning and executing a successful email marketing strategy, get in touch with the HushBots. We have a wealth of knowledge when it comes to raising brand awareness, increasing engagement, and making conversions. Get in touch with us.