There’s no doubt that the e-commerce space is very competitive. There are certain elements every e-commerce website should have to stay relevant and come up on top of the competition. Here are some must-haves from your e-commerce website design.
Successful e-commerce websites can only exist because of their users. So it makes sense that you need to make sure your user experience is the best it can be to keep your customers coming back.
A good user experience (UX) tries to fulfil a customer’s needs and aims to provide positive experiences that keep a user loyal to your product(s) or brand. In this case, it’s to help them find what they want faster, without running into unnecessary complexities that can interrupt their path to purchase. Improving your website’s UX by including shopping categories, filters, and comparison capabilities into your web design can make a huge difference for many users and be the tool that helps them make a purchase.
You’d be shocked how much of an effect low-quality images can have on conversion rates on a website. When it comes to making a purchase, the quality of a product picture on a website is critical. A low-quality image will not only prevent your consumers from accurately seeing what the product looks like (depending on how pixelated the image is), but it could give a negative impression of your business and how professional you are in the eyes of your users.
Reviews can impact a customers decision when purchasing a product while also strengthening a company’s reputation and reliability. Customer reviews have the power to build trust and inspire people to engage with the business. In the end, better customer interaction leads to increased income for companies.
If you visited two independent online retailers who both sold the product you’re looking for, but one retailer had no reviews or customer feedback and the other did, which would you be most willing to buy from? Customers want to know about the product(s) and whether or not your business is reliable when it comes to delivery times, order cancellations and general customer support.
Reviews provide an opportunity for businesses to build a trustworthy and reliable relationship with their customer, a relationship which will most likely lead to them coming back in the future.
It’s a missed opportunity if you don’t have search features on your e-commerce site. Without this feature, users would have to rely on their intuition to navigate the different categories on your website to find a particular product.
We’d recommend adding auto-suggestions and spelling corrections as well to go the extra mile and make your on-site search features even more successful. Furthermore, making sure that every search query returns results is important. Even if your site has no matches to the search term entered, showing some of your most popular items as a default typically works well.
It’s easy to overlook some of these points when there is already so much to consider when it comes to e-commerce websites, but prioritising on-site UX is bound to affect your website’s conversion rate positively. You’ll be surprised at how much of an impact these points will have on your overall conversion rate, and these are only just a handful of some of the must-haves that you should consider implementing onto your e-commerce website.
If you’re looking for a new e-commerce web design or want to improve upon the one you currently have, get in touch with the HushBots. We create beautiful yet functional e-commerce websites that entice your customers to browse and buy from our Darlington HQ. Get in touch with us.